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Manage Your Message Through Media and Social Media
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Manage Your Message Through Media and Social Media

Have you wondered how you could more effectively engage the media to tell the story of your project? Or wondered how you could respond to misinformation about your project that is being spread on social media? Our speakers have experience working with cities, developers and consultants to help them manage their message.

When: May 22nd 2019
Where: Brookview Golden Valley
316 Brookview Parkway
Golden Valley, Brookview Golden Valley  55426
United States
Contact: Natalie Webster

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Tools for Effectively Engaging with the Media and Your Clients


Topics will Include: 

  • The current state of media, including the resources you should be using to get your message across effectively and a discussion of changing technologies.
  • How to engage (and when not to engage) in social media conversations.
  • How to effectively respond to misinformation about your project.
  • Practical tips for preparing for a media interview and being an effective spokesperson, so you can turn your passion for your work into a great sound bite.

Guest Speakers


       Sara Swenson Director at Goff Public

Sara is a persuasive, sophisticated communicator. She combines her deep knowledge of traditional media strategies with emerging and new techniques to help clients build comprehensive communications plans. Sara is also a key member of Goff Public’s media training and crisis communications teams. A passionate advocate for her community, Sara has worked with local governments and on economic development projects across the Twin Cities for nearly a decade – including CHS Field, Palace Theater, Rice Creek Commons and Higher Ground. Her experience also includes extensive work with local and tribal governments, philanthropy, health care, and higher education institutions. The common thread through all of Sara’s work is a particular focus on helping citizens better understand and connect with their community and their government.

Ashley Aram Account Manager Goff Public: 

Rely on Ashley for sound strategy and flawless execution. Trained as a professional journalist and with experience ranging from Fortune           200 companies to local government, Ashley’s passion for and expertise in strategic communications never quits. She is an expert at crafting strong messages for multiple audiences and platforms, and she helps clients break into the toughest news cycles. She also excels at helping clients navigate crisis situations with sound advice and thoughtful strategy. Ashley spent years in the office of former Saint Paul Mayor Chris Coleman, serving as press secretary and then as senior communications advisor. She started her career in corporate communications at Land O’Lakes, Inc., where she worked on everything from social media to public relations and internal communications.


May 22nd 2019 11:30am - 1:30pm

Brookview Golden Valley 

Networking  Relevant Content  Luncheon  Continuing Education


Cancellations must be received by May 17th 12pm for full refund

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Featured Members

Sensible Land Use Coalition
PO Box 284
Excelsior, MN 55331

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